When Prospecting keep the end in mind.


With so many secrets to prospecting where do you begin? Analogies are one way to look at how we market our business.

We either buy network marketing leads "prospects" from a company or we generate them through our own advertising.

In prospecting just like in flying, the more practice we put into the process the more developed and refined our skills as a network marketer become.


Just like in flying, our prospecting sales skills never reach absolute perfection. Our marketing skill level will be proportionate to the recruiting effort and practice we put into it. The time we put in developing our phone sales skills will make us more effective in the recruiting process. We will recruit more distributors and have more customers do business with you.

When we setup a flight we have a departure point and a destination in mind called a flight plan. Our approach to prospecting should also be done in the same manner. Each flight in an aircraft will be different, each prospecting phone call will also different. They are real people with real needs and desires if you fail to understand this, your prospecting efforts will suffer.

Having a plan in prospecting is crucial to our recruiting success, just like a flight plan is to flying. We must begin with the end in mind which is, to bring in new distributors and retailing to customers. Our objective is to market our opportunity, have the prospects join our business or acquire a new customer who wants to do business with our companies.

Throughout our network marketing training we are taught to use a marketing script when contacting prospects, in flying our training teaches us to use a check list. In flying the checklist is inflexible, in prospecting we must be able to change the order in which we follow our script, yet keep to the objective of the call, which is to recruit or make a sale.

Each prospect we contact is different, we have to keep this in mind as we are marketing our business, product or service to an individual. Since no two people are the same no two prospecting phone calls will ever be the same. once we understand this and the need to make a personal connection with our prospects.

There really are no marketing secrets, training is the secret to prospecting and recruiting distributors. Through proper planning, practice and consistency in your marketing, presenting your personalized solution to your customers will guarantee you achieve success in your network marketing business.

As you bring new distributors into your business, implement a marketing / training plan to support them. Make time to help them understand effective marketing advertising methods, share your experience, failures and successes. Develop them into Leaders within your organization and company.


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