One of the things that many do not think about is how their actions affect everyone in the network marketing industry. It really only takes a few bad apples to create a negative impression.
This was played out not too long ago with spam emails marketers would send. Fortunately many of the internet service providers, stepped up to the plate and implemented ways to minimize but not eliminate all of this.
When it comes to network marketing it is a shame that many view this as nothing more than a pyramid scheme, can you really blame them?
It has been pointed out many times individuals flashing big checks, fancy cars etc… hoping to entice you into joining their business. Some do it deliberately, others from inexperience. Yet each time we as network marketers allow it to continue, without challenging it, we in essence are allowing them to damage our profession. Each time we see someone to run an inflammatory ad without questioning them on it, we are just as guilty as they are!
You are not alone if you feel this way, other professionals throughout this industry are getting sick and tired of it. Have you ever questioned someone about their outrageous claim, when questioned, they run the other direction.
No wonder many companies do not allow their members to promote on the internet. A few bad apples, with no respect for anyone but themselves cause grief for many others. The companies do have to protect the company image, they have to protect themselves from possible legal action because of actions of a naive minority.
Small time marketers, generally get away with it, simply because they are not large enough to get caught yet! We can join forces band together and police our own backyard! When you see “CRAP” call them on it ask them to prove it or take it down. Be prepared though more then likely they’ll tell you to take a flying leap.
Such was the case with one of my former downline members when he was caught plagiarizing company material and posting it on the internet as his own. This action affected everyone within the company, one bad apple is all it takes.
Appearing credible and seen as a leader does not just apply to how you appear the other network marketers but also to the public as well. Your downline and others will follow the examples you set. You can see clear evidence of the bad apples in network marketing today, everywhere you look.
They are willing to exchange short-term profits for long term growth and respect as an industry. Their actions clearly indicate that they do not care what or whom it affects. Through attraction marketing they tend to attract others with the same moral characteristics.
Individuals who present themselves professionally will attract professionals. This is what most network marketers want when building a strong team, a team of leaders.
What can you do to help our network marketing profession?
Become a professional, a professional knows who is and who is not a prospect, they do not pitch their opportunity. They know how to approach people, the right questions to ask, to determine if they are indeed a prospect.
If you do not know how to do this, then you’ll need training and quite possibly coaching. Don’t fall into the trap of the fake it until you make it crowd, they are part of the problem not the solution.
Learning how to prospect, with a cold market, warm market, leads etc… not only helps you grow your business but also enriches your personal life. What you say and do does matter, and only an idiot would tell you it doesn’t.
Imagine if you will, you spend thousands of dollars to have someone write ad copy for you. You begin to generate prospects, yep you guessed it they might just want to talk to you. The best ad copy in the world cannot help you now, your credibility has just vanished the moment you open your mouth.
You do not have to be a silver tongued devil, but you do need to know how to effectively communicate and listen to your prospect or potential customer. So the choice is really yours, you can chose to become a professional network marketer, representing not only yourself but also this industry. Or you can join those in this industry that believe it is all about the money. What’s your choice, will you help or hurt the network marketing image?
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