Comments on: How Will The FTC Affect Network Marketing? http://www.network-marketing-works.com/blog/how-will-the-ftc-affect-network-marketing-905/ Our latest updates, thoughts, and opinions, cutting through the hype on what works and what does not work in network marketing! Tue, 10 Nov 2009 12:24:34 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Andre Vatke http://www.network-marketing-works.com/blog/how-will-the-ftc-affect-network-marketing-905/comment-page-1/#comment-746 Andre Vatke Tue, 28 Apr 2009 16:38:51 +0000 http://www.network-marketing-works.com/blog/how-will-the-ftc-affect-network-marketing/#comment-746 The FTC is also considering changing it's stand on how testimonials are used. They contend that there is too much fraud coming from online media to require a change in the rule. They are suggesting a law that would require prominent disclaimers showing average results next to any testimonials that make above average claims. I kind of like this idea - for one, it's not subjective like trying to figure out what social media posts should be considered ads or not. It would also keep marketers from burying their long disclaimers (which often read as "none of this is true") on separate pages or at the bottom. Let's put truth out front and we won't need disclaimers! The FTC is also considering changing it’s stand on how testimonials are used. They contend that there is too much fraud coming from online media to require a change in the rule. They are suggesting a law that would require prominent disclaimers showing average results next to any testimonials that make above average claims.

I kind of like this idea – for one, it’s not subjective like trying to figure out what social media posts should be considered ads or not. It would also keep marketers from burying their long disclaimers (which often read as “none of this is true”) on separate pages or at the bottom.

Let’s put truth out front and we won’t need disclaimers!

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