Comments on: Is Anybody Listening To Your Message? http://www.network-marketing-works.com/blog/is-anybody-listening-to-your-message-892/ Our latest updates, thoughts, and opinions, cutting through the hype on what works and what does not work in network marketing! Tue, 10 Nov 2009 12:24:34 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Andre Vatke http://www.network-marketing-works.com/blog/is-anybody-listening-to-your-message-892/comment-page-1/#comment-725 Andre Vatke Mon, 06 Apr 2009 14:34:36 +0000 http://www.network-marketing-works.com/blog/is-anybody-listening-to-your-message/#comment-725 One thing that's interesting is that as marketers get more desperate they increase the frequency of their messages and the level of hype. Statistics show that in e-mail you will lose your audience (aka readers) if you don't balance your sales message with actual content. Yet, that's exactly what even the most visible network marketers do - sending as many as 3 emails a day - every day - all (or at least most) of it sales hype to join something or to download something, etc. So as they get louder, even fewer people listen. Simply broadcasting your message misses the most important point - understanding the prospect. Advertising (which is what social networking tactics really are) is important - but once you understand what your prospect wants and how they think you can focus on delivering a solution with credibility and you'll see much better results. For one thing, you won't be competing with all the "me too" marketers out there. You've posted in the past Glenn, about guys like Mike Dillard and Ann Sieg praising people for sponsoring 1 or 2 people out of 500 requests. Using the Leaders Club methods we're seeing some people sponsor 23 out of 25 (which is outstanding) with an average closer to 15% not 0.5%. The best part is there's no hype, no big promises, no fanfare - simply a real connection with each prospect. One thing that’s interesting is that as marketers get more desperate they increase the frequency of their messages and the level of hype. Statistics show that in e-mail you will lose your audience (aka readers) if you don’t balance your sales message with actual content. Yet, that’s exactly what even the most visible network marketers do – sending as many as 3 emails a day – every day – all (or at least most) of it sales hype to join something or to download something, etc. So as they get louder, even fewer people listen.

Simply broadcasting your message misses the most important point – understanding the prospect. Advertising (which is what social networking tactics really are) is important – but once you understand what your prospect wants and how they think you can focus on delivering a solution with credibility and you’ll see much better results. For one thing, you won’t be competing with all the “me too” marketers out there.

You’ve posted in the past Glenn, about guys like Mike Dillard and Ann Sieg praising people for sponsoring 1 or 2 people out of 500 requests. Using the Leaders Club methods we’re seeing some people sponsor 23 out of 25 (which is outstanding) with an average closer to 15% not 0.5%. The best part is there’s no hype, no big promises, no fanfare – simply a real connection with each prospect.

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