I received an email today, to advertise over on exact seek. They where pointing out how cost effective it was and did not have the 20 to 30% click fraud that Adwords has.

Personally I don’t believe there is that much going on. More like new marketers trying to figure out how to write ads that get results.

And probably much more by the other advertisers trying to drain the marketing budget of others for their own gain.

Still much has to be done, and I’m glad they are stepping up to the challenge.

Glenn

traffic does not equal income.

I think most people understand that just posting an article, website or even a YouTube video does not automatically mean that people will read it or watch it. In fact the clear reality is that while information is growing almost exponentially online, most of it is ignored, buried or lost in the shuffle.

What most people have not considered is that if and when you do have traffic – a click on an ad, a video of a video or a hit on your web page – that by itself means nothing. It’s only a beginning. And in the wonderful online world, the everyday reality is that you can literally have thousands of views on an item and not generate a single lead much less a sale.

So while people can tell you anything they want, watching what Google is doing with regard to AdSense and AdWords give you a better insight into what is really happening online. The enthusiastic bubble of online ad spending won’t continue without relevance. Google knows it and smart marketers understand it and embrace it as it make us all more successful.

- Andre Vatke