Comments on: Network Marketing Company And Prime Time Advertising! http://www.network-marketing-works.com/blog/network-marketing-company-prime-time-advertising-218/ With thousands of network marketing blogs on the internet today, why read mine? If you're looking for a unique perspective without the hype and spin so common... Thu, 11 Mar 2010 16:19:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Spiveyhttp://www.network-marketing-works.com/blog/network-marketing-company-prime-time-advertising-218/comment-page-1/#comment-365 Mark Spivey Sun, 17 Aug 2008 10:34:27 +0000 http://www.network-marketing-works.com/nmwblog/?p=218#comment-365 Hi Glenn, Thanks for this article. As Network marketing skeptic who changed his opinion a few years back and joined a MLM company: It's great to see network marketing come out from the veil of obscurity and into the mainstream arena as a legitimate way to build an income. Having a TV presence does a lot to increase not only awareness but also credibility within the business world and the spin off from a well run campaign can reap dividends months down the track.Having your own company (mine is VMdirect) get positive prime time TV coverage does a great deal to boost your own morale too. There's something special about being able to tell others the products you sell recently featured on a well respected show. Another thought that crossed my mind when reading this was the aspect that many MLM companies do provide excellent products and services (they would have to in order to survive) and getting an on air placing (which is costly in anyone's book) is proof that they are in it for the long haul. I imagine other companies will follow suit in the future.Thank you once again for an excellent article. Hi Glenn,
Thanks for this article.
As Network marketing skeptic who changed his opinion a few years back and joined a MLM company:
It’s great to see network marketing come out from the veil of obscurity and into the mainstream arena as a legitimate way to build an income.
Having a TV presence does a lot to increase not only awareness but also credibility within the business world and the spin off from a well run campaign can reap dividends months down the track.

Having your own company (mine is VMdirect) get positive prime time TV coverage does a great deal to boost your own morale too. There’s something special about being able to tell others the products you sell recently featured on a well respected show.
Another thought that crossed my mind when reading this was the aspect that many MLM companies do provide excellent products and services (they would have to in order to survive) and getting an on air placing (which is costly in anyone’s book) is proof that they are in it for the long haul.
I imagine other companies will follow suit in the future.

Thank you once again for an excellent article.

]]> By: Ted McMahanhttp://www.network-marketing-works.com/blog/network-marketing-company-prime-time-advertising-218/comment-page-1/#comment-352 Ted McMahan Tue, 05 Aug 2008 14:58:10 +0000 http://www.network-marketing-works.com/nmwblog/?p=218#comment-352 Hi Glenn, I am in complete agreement with your post. I too have watched in amazement as most companies have done everything in their power to not only tie the hands of their Distributors limiting their marketing efforts, while also refusing themselves to provide effective marketing methods other than ineffective brochures and replicated websites.I saw the Amway-Quixtar commercial on television the other night, and was very excited about it. I commented to my wife; "isn't that amazing that Amway has chosen to market their name on television after all these years?" I was immediately reminded how back in the 80's, when Herbalife hit a growth plateau, that what Mark Hughes had done to take that company to the next level was; used a Satellite broadcast on television to do a 30 infomercial. No other company in MLM had ever been so bold to try such a thing. Herbalife's growth curve immediately resumed, and they went on to become a running giant in the industry.Another company getting ready to do this in a massive way is Max International. Owners of Max; Steven K Scott (American Telecast) and Guthy-Renker have more combined experience in marketing products on television that anyone else in that industry. They have marketed Billion of $'s in products on television annually, and plan to later in 2008 or 1st Qtr. 2009 turn on the infomercials about Max international.In addition to the product sales this will create (which by the way, they plan to give to the distributor base), these infomercials will have a very powerful market softening effect, like nothing experienced in the MLM Industry ever before.Just Imagine, a new distributor talking to his neighbor about Max GXL and their comment; "Oh yea! I saw that on TV, and wanted to try it!" Incredible! This alone should be enough to excite any marketer.Bottom line, your post was right on target, and I enjoyed it very much!Ted McMahan Hi Glenn,
I am in complete agreement with your post. I too have watched in amazement as most companies have done everything in their power to not only tie the hands of their Distributors limiting their marketing efforts, while also refusing themselves to provide effective marketing methods other than ineffective brochures and replicated websites.

I saw the Amway-Quixtar commercial on television the other night, and was very excited about it. I commented to my wife; “isn’t that amazing that Amway has chosen to market their name on television after all these years?” I was immediately reminded how back in the 80’s, when Herbalife hit a growth plateau, that what Mark Hughes had done to take that company to the next level was; used a Satellite broadcast on television to do a 30 infomercial. No other company in MLM had ever been so bold to try such a thing. Herbalife’s growth curve immediately resumed, and they went on to become a running giant in the industry.

Another company getting ready to do this in a massive way is Max International. Owners of Max; Steven K Scott (American Telecast) and Guthy-Renker have more combined experience in marketing products on television that anyone else in that industry. They have marketed Billion of $’s in products on television annually, and plan to later in 2008 or 1st Qtr. 2009 turn on the infomercials about Max international.

In addition to the product sales this will create (which by the way, they plan to give to the distributor base), these infomercials will have a very powerful market softening effect, like nothing experienced in the MLM Industry ever before.

Just Imagine, a new distributor talking to his neighbor about Max GXL and their comment; “Oh yea! I saw that on TV, and wanted to try it!” Incredible! This alone should be enough to excite any marketer.

Bottom line, your post was right on target, and I enjoyed it very much!

Ted McMahan

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