Network Marketing Sales Skills Easy to Learn

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Earlier today I came across a post that stated network marketing sales skills where easy to learn. I found that kind of odd after watching numerous people over the course of the past seven years watching and observing people.

While the outline of the sales process is easy to understand, it is the implementation of it that is extremely difficult. Maybe it explains why so many people still struggle today.

Recently I had a lady call me, she had a bachelors degree in marketing and sales. Yet, her approach left a lot to be desired. She obviously thought that I was a prospect and wanted to 3-way me into a call.

I guess that’s just part of the process she had learned. Still I’ve had many individuals with years of sales experience come into network marketing and fail when it came to recruiting individuals.

Many of them discovered that it was much easier to reach out to their warm-market and find success. But, when they tried to duplicate that with their new downline it proved to be difficult at best.

So back to the statement that network marketing sales skills are easy to learn. Without consistent action and contact with prospects it would be almost impossible to arrive at some level of competence.

We are better off to stop stressing over learning exactly how to say our 30 second infomercial just right and simply enjoy talking to more and more people.

Getting to know them, discovering what it is they are looking for. Maybe we’ll find a fit for our business opportunity or maybe not.

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{ 7 comments… read them below or add one }

SANKET September 22, 2010 at 1:52 pm

i want to be a successful networker

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Glenn September 23, 2010 at 2:11 pm

Hi Sanket,

You can become a successful networker as you learn to sift through all the misinformation that is out there. But that will only come through education, experience, and finding out what works for you.

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Ebuka September 23, 2010 at 5:38 am

Fishing for prospects in a ‘warm -market’, especially in this age is much like being frozen in time, trying to cross the Atlantic Ocean in a steam boat when flying in a jet is both fast and convenient.

I revolt against the worn out advice of chasing down family and friends to support one’s business. It is a false business plan on snail speed.

The best option is to leverage modern technology and do things differently. Since December of 2009 a friend of mine had tried to invite me to attend a multi level marketing presentation in New York City. Her phone calls to me were annoying, trying to recruit me for a ‘good business’ was alarmingly dishonest because it kept ringing in my ear as false because she was making no money herself. I felt she wanted to use me.

Finally she succeeded in getting me to attend the presentation when she sent me a mobile text message about a meeting about to start at a location that I happen to be around in.

She leveraged technology and nailed me to attend. Looking back, I wonder what could have happened if she used this recruiting means all along?

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Glenn September 23, 2010 at 2:10 pm

Hello Ebuka,

Your comment is interesting in that you say fishing in a warm market is like being frozen in time. Yet, you responded to someone in your warm market but only have what appears to be several phone calls and finally a text message.

So from your comment I get that you would not have responded if she had not sent you a text message and utilized technology? It appears that she knows a lot more than you’re giving her credit for…

…As she is employing multiple marketing methods to reach out to her warm market. She obviously knew that you qualified or maybe she didn’t, hard to tell without her input. Yet, she probably assumed that since you chased different business ventures you where a qualified warm market prospect, so I wouldn’t call that fishing.

That’s the difference between a successful network marketer, they never discount anything whether it is warm market, cold market, online, or offline they employ multiple methods to grow their business.

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Stephanie July 10, 2012 at 1:36 pm

Good Morning,

I am the spouse of a network marketer and I feel I can pick up on things rather quickly, well in the case of network marketing that is not the case at all. Network marketing skills are not always easy to learn and can be rather confusing. One does need time, experience and willingness to have your success happen. Thank you for sharing your story with us and best of luck to you.

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jackie christiansen January 27, 2014 at 10:03 pm

Great article Glenn! Recruiting is the skill most network marketers struggle with. What I’ve found works best is just having a natural conversation with your prospects. Find out what has them looking for a home business opportunity, what their current circumstances are, and any previous experience that might help them succeed in their new opportunity. The more you can find out and connect with your prospect, the easier it will be to see if they are a good fit for what you’re offering and be able to make a strong case as to why they should join you. The other thing to remember is the prospect is not only evaluating your opportunity, they are evaluating YOU as thier future partner in the business. So know your company, products, and compensation plan and be able to explain them clearly. Recruiting is probably the network marketing skill people have most challenges with, but just like riding a bike – it will seem awkward at first, but the more you do it the more natural it becomes.

All the best to your success,

Jackie

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Jackie March 13, 2014 at 4:53 pm

The most important sales skill to learn is connecting with people. As they say, “people don’t care how much you know, until they know how much you care”. Network marketing is a business of people and relationships. Your prospects are not only looking for a way to make some extra money, they are looking for good people to join forces with in a team environment. They are looking for people that will inspire them and assist them in achieving success.

The great sales gurus like Jim Rohn are who I would learn from and listen to when I was new in the industry to understand the psychology of sales and, more imp[ortantly, of bonding with people. Trust and confidence have to be established to get people to make a decision to join you. Part of this process is having a thourough understanding of your products and compensation plan, the other part is having real converasations with your prospects about their lives, their motiviations, their challenges, their goals and dreams. By helping other people get what they want, you will get what you want in life. That’s been my guiding principal, and it’s proven to be true.

All the best to your success,

Jackie

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