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What’s A Realistic Goal?

January 10, 2008

in Goals

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Every day I am in contact with people looking for help in their network marketing businesses. Each person that I contact has been asked to fill out a questionnaire asking them 1) What is their 90-day goal, 2) What is their monthly budget, 3) How much time do they have to invest in their business on a weekly basis, 4) What is their greatest challenge and 5) How much money do they expect to earn in the next 12 months.

Before I contact them I go over their answers and many times they have not filled out an answer or two to questions 1 – 4; however, they always seem to be able to answer question 5. The average expectation is to earn $100,000 or more in their first 12 months of business.

I find this amazing since less than 3% of all of the working population in America earns $100,000 annually. For some reason, people entering the network marketing arena believe that this annual income expectation is realistic.

When I am able to talk with them I ask them how they expect to earn that much money and they tell me they don’t know. They just believe that because they have heard about someone else earning that kind of income, they can do it too.

What they don’t realize is that they have set themselves up to fail, and fail they will unless they develop a plan to get them to their financial goal.

A solid marketing plan will determine how much income one can expect to earn over what period of time. Without a sound plan, one cannot expect to develop a realistic goal.

So, what is a realistic goal? A realistic goal is a goal that can be achieved with the implementation of a well thought-out marketing plan.

Can we make an annual six-figure income in network marketing? Absolutely; however, earning that income in our first year is next to impossible. A more realistic time line is two to four years of hard work and consistent effective action.

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{ 2 comments… read them below or add one }

Aweke January 15, 2008 at 4:47 am

i have read your suggestios but i have some problems how i can change your suggestios into practice.so give me your real experience.

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Glenn Burks January 15, 2008 at 9:50 am

Hi Aweke,

What Dan is trying to convey in his post is that you must have a plan in place. A direction in which you want your business to grow.

Far too many people start a business with their eyes on only the money they will make, not the steps that it will take to get there.

This is where a company Leadersclub has helped so many in the past and will continue to do so well into the future.

It is not something that you can learn in a few posts; it may take a few years to really put all the pieces of the puzzle together.

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