Why Is It I Have Never Heard Of Them

I’m always amazed when someone who has been involved in network marketing for quite awhile ask this question about Leaders Club.

This question has generally come up after they’ve spent time on their web site and seen the names of past members. Individuals whose names they see plastered all over the internet.

People like Dillard, Sieg, Hochman etc…

Getting that question always makes me laugh, they’ve not thought the question through…

…If you want to sell a product to network marketers, CD’s or E-books you would not point them to a resource that provides more material and experience than you have?

What a Good Copywriter does…

…is his or her homework on the subject they want to write about. So, it only makes sense that they visit the necessary sources of information related to the subject they will write about.

When I read this from Michael it really summed it up…

I’ll let you in on a little industry dirt. Many of the gurus who ply their trade selling wealth-building opportunities have no respect for the very people who are paying for their fancy cars and mansions. They call these people “wannabes.” “If people did what we told them,” they say, “we’d be out of business!” – Michael Masterson

Funny thing is…

You do not have to be a copywriter to be successful in network marketing. In fact today it’s almost counter productive. You’ll spend years perfecting your writing skills, only to have just about everything you put online scraped by hundreds of “less ethical marketers!”

Coupled with the fact that thousands have succeeded in network marketing without marketing online, writing a e-book, producing a CD/DVD etc…

They’ve done this by focusing on what really matters in life and business “building relationships.” People still prefer to do business with people they like, who really listen to what they want and not try to pitch them one new product after another.

Today I see advertisement’s on google, facebook, bing etc… All Related to network marketing training most of them I recognize as having been Leaders Club members. What does that tell you?

So coming full circle… Why Is It I Have Never Heard Of Them?

A very good question, that I’ve never quite understood why. Possibly because few individuals want to reveal their source of information. Maybe it is out of fear that it will make them less attractive to you.

Or, as many have done they take the information to their downline, making themselves more attractive with their wealth of knowledge. Maybe this is the secret your up-line and other guru’s are keeping from you?

Meet the Author

Glenn
5 comments… add one
  • Jeff T Aug 28, 2010, 4:32 pm

    I have been so interested in the 90 day plan now for quite awhile, I was hoping that I could print an order form from leadersclub and send it with my payment. but it seems that you got rid of the downloadable order form
    I hope LC can still take money orders as I can’t pay any other way…….

  • Glenn Burks Aug 29, 2010, 4:32 pm

    Hi Jeff,

    You could give them a call anytime Monday – Friday 8am to 5pm EST and they would be more than happy to answer any questions for you about that process.

  • Neil Sep 20, 2010, 10:31 pm

    Glenn,

    I agree – writing good copy is less important than providing a real connection with your audience if you’re building your mlm online or off. People want to know who you are and that you’ll be around for a while and no 300 word sales page can tell them that but a phone call or a coffee face to face can.

    Neil

    • Glenn Sep 23, 2010, 2:00 pm

      Hi Neil,

      You’ve hit it right on the head. Most feel that they have to wait until they know how to do something they’ve never done before instead of using the talents they already have… A simple conversation.

  • Andre Vatke Sep 19, 2012, 5:57 pm

    Glenn, you may find a bit of karmic joy in knowing that Mike Dillard was just sued by the Commodity Futures Trading Commission along with his company Elevation Group and 3 other defendants. You can get the full story here…

    http://www.courthousenews.com/2012/09/19/50423.htm

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