Out of the three people you mentioned in your last sentence, two were Google PPC gurus. Sure they taught that you could generate traffic through other means like building a website, writing articles or posting video to third party sites (thereby losing control of your content rights) – but mainly they taught people to run PPC ads on the big three.

Notice how they have now shifted away from PPC – something they promised would make their students millions – to now promote various social networking efforts. Mike has his own social site (his way to generate free leads perhaps) and Ann has more or less copied the Leaders Club model of a subscription service.

But what happened to the PPC model? They claim that the ads they ran years ago still pull big time income – only the facts don’t support it. When you do a little research you can see their ad spending going from about $90,000 a month in 2008 to around just $1,000 a month the first quarter of 2009.

The facts don’t line up with the rhetoric. But then, they never have.

There are no short cuts to success. There is not secret – only skills that you have not mastered. Don’t let anyone put lipstick on the pig and tell you it’s miss America!

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