Effective Followup with your Customers and Downline

to what could be one of the most important pages of your Network Marketing Career! Yet it is one of the least understood aspects of any business.

How Difficult was it to get that First Customer or Downline Member?

If Customer / downline retention is not one of your highest priorities, well you might as well quit today!

Communications with our customers and downline should be easy. Yet the majority of us work a full time job, sometimes two jobs just to make ends meet, leaving very little time for proper followup and follow through.

Tools and system’s can help, yet they cannot be relied on totally to get the job done. One of the biggest obstacles I see to your success today is relying on these methods.

With E-mail communications what it is today, messages we want our customers or prospects to receive, end up in the bulk/junk mail folder, how effective is that?

Several years ago I purchased a new truck. A few weeks later I received a calendar from the dealership which had “A picture of the truck, my wife and I. The dealership followed up with me for about 2 years. Every few months I would receive a card – postcard thanking me for my business.

After awhile the cards stopped coming. I still remember that particular dealership and I will go back there when I am ready for my next new truck. As a marketing consultant, my thoughts turned to why they would stop:

• A change of the sales manager? - this is one possibility.


• They simply didn’t care anymore? - Why would they stop caring about a previous customer this does would not make sense would it.


• Their Advertising budge was cut? - This could be a strong possibility.


• The did not find it effective? - This one is another strong possibility, yet one that I would discount completely.

So what is it that makes me remember that particular dealership?

It’s quite simple really; I drive that truck almost daily, the dealerships logo is on the tailgate. Since I like the truck, the fair deal I received along with the followup, they still come to my mind first when I think of looking at new vehicles.

The question you need to ask yourself is do your customers even remember you?

If you are not following up with your customers then how do you expect them to remember you? Acquiring a new customer requires us to expend time, energy and money.

When was the last time you sent your customers a card or picked up the phone and called to thank them for doing business with you?

True success in your business will occur when you build strong relationships with both your customers and downline!

More Tips On Effective Marketing and Follow up:

• Who Do You Link Your Network Marketing Site To?
  There are many factors that go into Search Engine Optimization (SEO) but where should you get the most relevant information from? The one answer I’ve always used is follow what the search engines tell you to do. You can’t go wrong when you follow their advice. One of the things they caution about is linking to [...]
  
  
• Leadersclub’s 2008 Summer Special
  Each summer Leadersclub runs a summer special. Generally it has been free leads. This year they’ve done something special, which is to wave the signup fee allowing you to try it virtually risk free. Today more then ever, you’ll need to work much smarter in order to succeed. While many will promise you the moon if [...]
  
  
• Affiliate Marketing - Part III
  Affiliate Marketing – End Goal And now for the end goal of your postings and the reason why you have set up a resource page for customers.  “You will be promoting affiliate programs geared to the topic on your page”. Affiliate marketing can supplement the cost of being in your MLM and provide you with some working [...]
  
  
• Moving Our Video’s Related to Network Marketing Training
  Talk about a project, when you’ve created video that provide some realistic training that help every network marketer moving them from one format to another is a challenge. One of the challenges was wanting to keep the 2004 version of the videos as people still use or have access to the 2004 version of Act a [...]
  
  
• Staying Within Your Marketing Budget
  Is it important in you network marketing business to stay within a budget? Unlike most governments we cannot just write more money when we need it, so yes it is very important. Financial planning and management is a critical element in both your personal life, and crucial to the survival of your business. Today we are [...]