Marketing

…Is one of the most important elements in network marketing.

Here you will find a collection of posts all related to marketing based on my observations over the years.


Post image for Even in hard times some products sell!

Earlier this month I had the opportunity to spend 4 days at the Las Vegas BikeFest an annual event, working with Glenn Hood and Mark Hood with the company Big Ear Inc.

They are a quasi – network marketing company. Over all it was a great experience, with some great lessons learned along with some great observations. I also received my certification during the event.


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Post image for Do You Really Pay Attention To Your Target Market.

One of the things I’ve come to learn over the course of the years is how to identify who my market really is.

Today I was doing online research with one of the companies I particularly like in doing this research I found individual advertisers, other network marketers that are advertising   secrets that promise to explode your business.

What is really kind of humorous is that they really did not do enough research about the company they where advertising against to figure out if what they had to offer was even a fit for them.


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Post image for Are Customers Essential For Your Network Marketing Business?

In light of more companies coming under scrutiny by the FTC and Attorney Generals, I felt it was good time to revisit this subject.

What is true is that we spend way to much time on bringing new members on board, that we lose focus on customer generation for our products and services?


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Post image for Politics And Network Marketing

With only a few short months, to go in 2008 should we be concerned as network marketers about the upcoming election?

This post is not designed as a place to state an opinion about one candidate or another but to point out how things could affect all of us as small business owners! Today, estimates indicate we are nine million plus small business owners in the U.S. alone.


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Post image for Staying Within Your Marketing Budget

Is it important in you network marketing business to stay within a budget? Unlike most governments we cannot just write more money when we need it, so yes it is very important.

Financial planning and management is a critical element in both your personal life, and crucial to the survival of your business. Today we are bombarded with the fact that we are in a recession.


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Post image for Why Do Network Marketers Fail With Their Warm Market

When we joined a company we where instructed to make a list of names, does this method still hold true today and work today? The answer to that question is both yes and no. Many individuals where never taught how to properly qualify their warm market as either potential prospect or customers, so of course you failed miserably.


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Post image for What’s Really Working Today In Network Marketing!

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How do we truly know what is working today in network marketing? What is often written about in advertisements etc.. is not always what it truly is.


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Post image for What Is Your Network Marketing Customer Ratio?

Today I was having a coaching session with someone that brought to light once again the challenges that many face while building our network marketing business.

Often we let our own mind create self doubt thereby sabotaging our efforts in building our business. She was no longer calling her prospects even those she had built a connection with.

What setup this sabotage?


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Post image for Hiding Behind Your Computer Screen?

Does this describe you? Sometimes it even describes myself. Often we get so wrapped up in email prospects, online forums, web 2.0 stuff that we are literally becoming introverts.

Over the course of time, I’ve watched some of the best prospectors work their craft. One of the things that they all shared in common was:

They where all ministers!

Now why is that note worthy? Because they had a strong understanding of people and how to connect with even the most distraught, angry or callous individuals.


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Post image for Is Recruiting All You Need To Do?

When I first looked into network marketing, I was intrigued by the idea of sales. Yet, when I started and began to ask the questions to my upline, what training do we have on selling our products, the answer was.

Don’t worry about sales, just recruit people into your downline and get them on the product. That’s all you have to do to become successful! This statement led me on a search to find that information.


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