In light of more companies coming under scrutiny by the FTC and Attorney Generals, I felt it was good time to revisit this subject.
What is true is that we spend way to much time on bringing new members on board, that we lose focus on customer generation for our products and services?
Without customers do you really have a legitimate business? In my opinion you do not! If you cannot generate customers for your products and or services, then maybe you did not do enough home work before you decided to join the company you chose.
The question has often been asked would you use the service or product if there was not any opportunity to make money from it. We all know the answer to that don’t we, you’d drop it in a heart beat.
Back in March of 2008 I wrote a post “What Is Your Network Marketing Customer Ratio?” in this post I wanted you to be honest with yourself as to where you stood.
We will always have those that want to demonize network marketing MLM, because we make it easy for them to do so. This disturbing trend of going after companies that are publicly traded is fueled by distributors lack of network marketing success, yet it doesn’t have to be this way.
At the end of last month I wrote about the legal case involving Usana, and what is clearly apparent to me a case of someone trying to manipulate the stock of the company.
Earlier this week I wrote about YTB being accused of a Pyramid Scheme by the California Attorney General. What is simalar in both cases is the lack of distributors generating income! Well income is generated by customers just like in any business.
Just a recommendation for what it’s worth, go out in the next week or two and start generating some customers for you products. The same processes used in recruiting, if your using a consultative marketing approch will generate customers.
If your an upline leader, just imagine what would happen within a month or two if each of your downline members generated 5 new customers. Then what would happen if they started duplicating that each month.
Also In march I wrote about “The Alliance For Ethical Network Marketing” when you look at what the Attorney General from California cited, people driving expensive cars, displaying checks and outlandish profit claims. Really doesn’t matter if you can back it up, if you have no customers or customer sales.
Customers are essential to any business, not just a network marketing business. Do yourself and this industry a favor go out and find a few!