Buying Leads is one of the quickest ways to go broke in network marketing. Even generating them on your own can cause you to go broke.
Hard to believe isn’t it?
Because working with leads is foreign to anything you’ve ever done before. And it doesn’t matter if you’ve been in sales before or not.
It does not matter how fired-up or motivated you are about your business, face it motivation is kind of over rated.
Yet, motivation is what keep’s us moving forward when times are tough.
One factor which causes businesses to fail is, the inability to connect with people “customers!”
Connecting with people is not easy, even today connecting with those we love is difficult at best.
And if we have a hard time connecting with those we love, how can we ever hope to accomplish this with a complete stranger?
When you purchase a lead or generate one on your own you are beginning a relationship with a total stranger.
They really don’t know you at all, and could careless about what you have to offer! They are just not that into you…
…Today we live in a me first society!
Here is an example where people unknowingly kill a relationship, every year about this time I get emails like the one below from one of my sites contact forms:
Hi Glenn, I am contacting you because I know you are smart and smart people find out what they are saying “no” to before they say no.
We are having huge success with a brand new company. We have top distributors from other companies joining us. Watch our 9 minute video and lets discuss xxxxx xxxx
Now it’s clear that the person who took the time to send this to me is trying to generate a lead and get me to take a look at his or her business right?
Where did they go wrong?
Did they assume, I might be interested in what they have to offer?
Was there anything on my website which gave them the impression that I would even be remotely interested in what they have to offer?
Did they look at the website at all or head straight for the contact form?
It’s quite obvious that they did not. Yet, this ineffective method of marketing isolates them from the one thing people fear the most “That Awful Feeling Of REJECTION!”
With this type of approach It is no wonder that network marketers suffer from a 97% failure rate! Shotgun marketing methods just don’t work!
Why is it that network marketers will go to great lengths to isolate themselves from other people?
Is it because we really feel that We Don’t Have Time to Learn All This Network Marketing S**T?
And this is why buying leads, even generating them yourself will eventually lead you to going broke in network marketing!
The ability to connect with people for some people is a natural gift, but if you’re like me it is a skill that must be learned, and we must change our habits as well!
But, this brings us to another problem how do we turn a cold lead into a hot prospect? How do we acquire these skills without going broke?
The skills which will not only improve our business but every other aspect of our lives as well?
Education and Practice!
I like the phrase “Knowledge is Power!” Yet, it’s clearly understood or at least it should be that “knowledge without action is a complete waste!”
Network Marketing is about connecting with your network, those people within your circle of influence.
Yet, there has been in the past many who refer to this as “Bugging Your Friends and Family!”
I’ll let you in on a little secret, they never really learned how to connect with people and don’t want you to learn as well!
But, to be fair they do have a point. If you don’t know how to connect with family and friends “you’ll just be bugging them!”
Learning how to listen, and I mean really listen to others is the most important skill you’ll ever learn. That is the Law of Attraction Marketing!
It is not how well you can pitch your product or service or write on your website or email campaigns!
If that is all it takes no company would ever need any of us, now would they?
Start by practicing with your significant other, your children etc…
…Stop and really listen to their wants and needs, then be the one to deliver what they want! You’ll find your life is richly rewarded for this action.
And, the practice will go a long way towards you building a successful network marketing business!