When building a network marketing website and you delve into the SEO aspect, you’ll find a variety of opinions.
One that is talked about often is the code to text ratio. Yet, when you look at many of the websites in the top ten many have what you’d call horrible ratios.
As some have pointed out and I tend to agree with, engineers today have adapted to the increased bloat found in software today.
Does this mean we can just forget about it?
Or should we still focus on keeping the bloat to a minimum, not for search engine optimization but for the visitors to our websites?
Having recently moved this site from static – WordPress over to Drupal I took some time out to re-visit this issue.
One solution with either of these was to limit the amount of plugins or modules installed to keep the code down to a minimum.
But how can you implement all of the nifty features you’d love to have on the site by going that route?
The biggest cause of bloat is the CSS and Java files and you can find ways to both combine, compress, and then gzip the files.
This weekend I spent sometime on several of my Drupal sites some of the results are:
Pagesize 282.7k after mods 192.3k
Pagesize 249.6k after mods 109.7k
Pagesize 240.5k after mods 116.4k
While these are substantial reductions they are still huge compared to plain html files.
So the real question is will it make a difference in ranking? I don’t believe it will have that much of an affect.
Many of the sites that I checked under various search terms had numerous errors and huge code to text ratios.
Yet, when using any CMS, WordPress, etc… the faster it loads the better it will be for those whom it truly matters “The Visitor!”