How Important Are Leads In Network Marketing?

I find it kind of ironic that as marketers we spend far more time trying to generate network marketing leads then actually talking to leads.

If you ask any network marketer what one of their biggest challenges is, you’ll hear them reply finding qualified leads.

No doubt leads are vital to any business that has a product or service to sell. And a steady flow of leads are essential to anyone’s success.

And, while it is true that generating your own leads will give you a higher quality lead “someone with interest in what you have to offer” it does not guarantee you’ll make a sale.

And, most people buying leads as I wrote in a previous post “Buy network Marketing Leads And You’ll Quickly Go Broke!” fail miserably.

Even with all the help and support systems available to network marketers today, most people still struggle to achieve any measurable results.

Every week on the Leaders Club live coaching calls; marketers bring their challenges they have with prospecting “calling and talking to leads!”

Where you can actually get live feedback from people who do call leads. And, more important the expert coaching on how to handle the situations you’ll run across daily.

Situations like: How did you get my name? Funny how I’ve had that happen from people who’ve requested information off my sites as well.

Can you generate leads online? Of course you can, will there be enough to keep you actively working and growing your business?

Or will you end up spending more time on social sites, twitter and other methods struggling to generate leads?

The real solution is to find a lead source, a company that can teach you how to effectively prospect and continue to generate your own as well…

…Put more emphasis in talking to prospects, than waiting for them to chase you and you’ll be richly rewarded!

2 comments… add one
  • Ange Apr 23, 2010 @ 2:53

    What I found the hardest when starting out was trying to give my leads value when they joined the company. As I spent more time developing my skills I felt like I had more value to offer and talking to leads got much easier.

  • Glenn Apr 23, 2010 @ 8:26

    Hi Ange,

    Great to see that you’ve progressed. You’ve pointed out giving value which is very important, second only to the prospects wants and needs.

    Prospecting takes time and effort and like anything else we do in life it does get much easier the more we do it. And, that requires a steady supply of prospects and action.

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