Whether you like it or not sweeping changes maybe coming to network marketing and the way we advertise and promote, which in many cases this has been long over due.
When we look at the material many network marketers blog about today, under the new rules they could be held legally liable.
Often, they repeat claims of others yet have absolutely no way of verifying if it is even true.
If I cannot prove the claims myself, this should raise an immediate red flag! Truth in advertising is it long overdue, if we where to buy a product and it was proven to be defective, generally legal action ensues.
Then it brings up an even bigger question, could search engines that display the pages, whether by pay-per-click or static sites also be held to the same standards.
Amazon recently made some changes concerning affiliate pay-per-click advertising. The search engines would have a more difficult time, yet Google could probably employ the same technique they did with buying links or spam.
They could implement this very easily via the web masters tools, making it self policing, or maybe this is only wishful thinking? The bottom line is that the search engines will not be held liable, yet it is also possible that they would not want the distraction of legal action either.
Yet it is disturbing the increasing number of news media outlets writing articles such as: The Feds To Push For Truth In Social-Media Marketing we need to take this to heart and clean up our act or someone will step in and do it for us!