How Will The FTC Affect Network Marketing?

Whether you like it or not sweeping changes maybe coming to network marketing and the way we advertise and promote, which in many cases this has been long over due.

When we look at the material many network marketers blog about today, under the new rules they could be held legally liable.

Often, they repeat claims of others yet have absolutely no way of verifying if it is even true.

If I cannot prove the claims myself, this should raise an immediate red flag! Truth in advertising is it long overdue, if we where to buy a product and it was proven to be defective, generally legal action ensues.

Then it brings up an even bigger question, could search engines that display the pages, whether by pay-per-click or static sites also be held to the same standards.

Amazon recently made some changes concerning affiliate pay-per-click advertising. The search engines would have a more difficult time, yet Google could probably employ the same technique they did with buying links or spam.

They could implement this very easily via the web masters tools, making it self policing, or maybe this is only wishful thinking? The bottom line is that the search engines will not be held liable, yet it is also possible that they would not want the distraction of legal action either.

Yet it is disturbing the increasing number of news media outlets writing articles such as: The Feds To Push For Truth In Social-Media Marketing we need to take this to heart and clean up our act or someone will step in and do it for us!

1 comment… add one
  • Andre Vatke Apr 28, 2009 @ 8:38

    The FTC is also considering changing it’s stand on how testimonials are used. They contend that there is too much fraud coming from online media to require a change in the rule. They are suggesting a law that would require prominent disclaimers showing average results next to any testimonials that make above average claims.

    I kind of like this idea – for one, it’s not subjective like trying to figure out what social media posts should be considered ads or not. It would also keep marketers from burying their long disclaimers (which often read as “none of this is true”) on separate pages or at the bottom.

    Let’s put truth out front and we won’t need disclaimers!

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