… Everyone is jumping on the social-media bandwagon. Yet, many of us have never mastered the social part in the first place.
We have been sold on the idea by many individuals that it is a replacement for time-tested and proven marketing methods that still work today.
This is not to say do not leverage it, but never give up what you do not know for what you do know. And never ever check your brain in at the door!
I've always taken a more cautious approach when it comes to implementing technology, like static web pages vs blogging software etc...
Social media is not really anything new, blogs, instant messengers, have been around for a while now. They allowed people to interact with each other long before twitter and facebook really took hold.
I find it kind of ironic that individuals promoting and utilizing social media to advance their network marketing business have taken the social out of it.
If you look at the definition of social one aspect is: "relating to or designed for activities in which people meet each other for pleasure!"
Social media opens up a whole new world of marketing and with it comes other challenges as well.
Most people try to keep their business separate from, friends and family members. Yet, many are gladly opening the door allowing access to them daily.
A couple of days ago I read a great post over on copyblogger.com titled, "Who Do You Trust For Online Business Advice?"
Everyday I get a great laugh from new twitter followers. It starts like this my latests network marketing blog post goes out and here come all the new followers.
So I follow them back, only later to be sent a direct message like the following:
Over the past couple of months I ran a test with Network Marketers who've followed my on Twitter.
I've not done what most of my competition (which seems to be everyone) which is chase people down. I.E. Build List.
You can easily tell that 98 percent of those who have followed you really have no real clue as to why they've followed you! It begs to ask the question are you reaching your target market or just casting a net?
Awhile back a network marketer was sending out messages via twitter asking questions with apparently no response. Some of the questions where related to web software? Apparently, after awhile of getting no replies he became frustrated and asked the question "Is anybody listening?"
Truth is very few are, we would like to kid ourselves into thinking they are. With the technology we have today anyone can broadcast on the internet, with the thought that they are reaching their target market.
Observing Twitter and what individuals are posting as resources what I'm finding is really a lot of junk. Most of it would never see the light of day, if someone had not posted it on Twitter. The majority of this deals with websites and blogging.
I learned a long time ago that you have to wade through a bunch of this crap to find anything of useful value. If there is one secret to search engine success it is developing the skills to know what is good material and what is a total waste of time.
Yesterday, a network marketer sent a message over twitter asking the question "how many people do you think are still using out dated methods in their network marketing business?" I thought about replying there but as you can see this post is far larger than 140 characters.
What is an outdated method? What is a new school method? Should we limit ourselves to one method or the other? Many individuals today are sucked into using cliche sound bites as they try to build their business without really knowing the differences between them or how similar they really are.
No doubt people are taking to twitter like ducks to water. I've read many good articles both pro and con for using twitter in branding yourself. Still I remain skeptical that it will work for network marketers.
So If you're here looking for tips on how to become a Twitter super star, you will not find it. What you will find is observations from those that are doing it wrong, and for the majority it's not their fault they are being taught to do it that way.
Watching the proponents of Social Media Marketing as it relates to small and large businesses is showing a shift in the way they should be marketing. By bringing the human element back into it. I find it both interesting and humous at the same time.
Companies have always known that people prefer to buy from those that they know and trust, yet companies moved away from this! Now they are bringing it back as economic times demand it.