Marketing is an excellent way to overcome the competition and attract new prospects. Content marketing allows you to showcase your skillset, luring clients in search of expertise within your field. 

Read on to discover the actionable tips to help you grow your blog traffic and gain the most exposure to clients. 

Write your blog

Writing your blog is an excellent way to establish your online identity and build trust between you and your readers. It also helps improve your writing skills, helping you build topical authority and showcase your skills to prospects. 

It would be best to acquaint yourself with the best SEO practices to rank higher than your competition and establish domain authority for the most benefit. The blog also gives you enough material to back your proposals, making a better impression on clients. 

Social media and online platforms

Being interactive with your social media contacts is a great way of letting them know the services you offer. Engaging and interacting with people on online platforms while sharing ideas and new work techniques is an excellent marketing strategy. 

Social media marketing gets you closer to the target audience of your work and also to the clients.

Online platforms and social media platforms like (LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the younger platforms like TikTok) are good ways of engaging and reaching millions of customers worldwide. They help increase your brand awareness boost your sales and leads.

Note: social media users do not need long flashy advertisements. Short and captivating adverts with the correct phrases are enough for them to linger long enough to read and get the point.

Perfect your pitch

A brief and focused pitch is suitable for selling yourself and your work. Getting to the point early is enough to grab the reader’s attention and possibly get the job. Being straightforward in the information being absorbed by the target audience.

Present your specialty and showcase your writing skills on different platforms for free if the need be. Being respectful to all you encounter helps build relationships that lead to prosperity for both parties.

Guest blogging

Writing content for similar blogs and company websites is good for helping attract traffic back to your website. Guest blogging requires you to write for their audience and align your content with their brand. You have to align your presentation with their blog format and make sure you provide actionable content.

When done right, guest blogging is helpful to both the domains owner and the writer trying to boost traffic onto their site. It helps with brand awareness for both parties, building links while also improving your domain’s authority. Publishing high-quality content and relevant websites can significantly improve your search engine rankings and ultimately bring more traffic to your site.

Referral

Offering discounts to clients for any referrals they send your way is an excellent way of marketing your services. It also incentivizes more traffic to your website as a discount for your happy clients helps boost confidence in you.

As an upcoming writer, you may liaise with established writers for referrals when they have a surplus of work in your selected niche. 

Content mills

Although some writers consider content mills as a waste of time, they are a great way to land projects and feedback for your portfolio. Unlike direct pitching, landing clients on mills is easy as you are presented with a wide range of projects to select from. 

Final Take

Selling your services as a writer is greatly dependent on your ability to network with clients and market your skills. These tips will help you start your writing career and scale up the ranks among the writers in your niche.

If you are looking to enter freelance content writing, this article covers what it entails and some steps to start a freelance writing career.

What is Freelance Content Writing?

Freelance writing is a sole proprietorship where the entrepreneur is tasked with writing blogs, articles, blogs, and other forms of content on a contractual basis. Often, these projects are assigned by a company or an individual and run for a specific duration of time.

How Freelance Writing Works

1. Landing a gig

When freelancing, a writer requires to possess writing skills for a particular niche. Upon amassing the skills, the writer may resolve to contact clients directly or enroll in a content mill.

By enrolling in a content mill, they can select from a vast category of projects for one that best suits their skills. Reaching out to direct clients is, however, more luxurious and slightly challenging.

When searching for a direct client, you should pitch your proposal to various sites that advertise writing positions.

2. Catering for the task at hand

After landing the task, you should engage in research to cover pertinent issues surrounding the topic at hand. After research, you can compile the points and develop a plan for your content.

Next, you should write your article and proofread it for grammatical and factual errors. You can then send the final copy to the client or upload it on their platforms (as agreed upon initially).

The client may then ask for corrections and disburse payment upon satisfactory completion of the project. You may offer your client a specified number of revisions or unlimited revisions until the client feels satisfied by the quality of your work.

3. Payment

The payment method for freelance writing services varies depending on your agreement with the client. Direct clients may pay you through e-wallets like Payoneer or PayPal.

Content mills are, however, safer in this regard as they protect your payment. When working through a content mill, the payment is relayed to the service provider and released when the client receives their work.

However, most sites provide a period ranging from five to seven days where the funds are held in case of any disagreements.

What Types of Freelance Writing Can You Offer?

Although writing is often advertised as one broad field, there are multiple services you may choose to deliver. Some of the popular subfields of underwriting include:

• Social media marketing involves writing short copy to promote a product or service on various social media platforms. Often, you may offer this service to a brand seeking to establish its online presence and increase its sales and traffic.
• SEO writing – This makes the bulk of the online content. This is to generate content that ranks high on various browsers and gain high organic traffic. For this, you should be well versed with various SEO practices.
• Academic writing – Unlike the former, academic writing involves formal, non-fiction work meant for scholarly purposes. This genre requires not only quality research but also a solid understanding of the academic writing format.
• Technical writing – This involves creating text for use in technical or occupational fields. These may include software/hardware manuals and instructional materials.
• Ghostwriting – involves the creation of content for another party who then assumes full ownership of the content.

Final Take

If you want to make money online, freelance writing is a great way to get you started. These tips will help you maneuver the writing field and establish yourself as an upcoming.