Success as a writer is dependent on your ability to promote and sell your products and services to potential clients. Read on to discover some efficient tips on marketing as a writer.

Why is marketing important for a writer?

Marketing yourself as a freelance travel writer is a continuous strategy instead of a one-time fix for endless gigs. Without it, you may struggle to get leads and miss out on networking opportunities that could boost your career. 

How do I start marketing myself as a freelance writer? This is a question asked by entry-level and intermediate writers alike. Here are a few tips on marketing yourself as a writer.

Choose a freelance niche

A niche is an area of specialization. It can be an industry, a topic, or the type of content you focus on as a freelance writer. The niche may also pertain to domain knowledge (an area you have experience in or are simply passionate about).

Finding an area you love and putting all your energy into perfecting your knowledge is an excellent way to ensure constant workflow. Identifying your strengths and repeatedly practicing until your standard of work is consistent is also good in boosting the clients’ confidence in your output.

Create a freelance writing portfolio and a writer’s website

To be successful in any field, you need the right tools, and in writing, a portfolio and a website are top on the list. The advantage of having both the portfolio and a website is having open avenues easily accessible online.

They give prospective clients an in-depth look into your work and a glimpse of your skills. These samples also offer clients a feel for your writing ability, style, and voice. 

Note: Where possible, add testimonials into your portfolio to give clients some sense of security with your services. You should also ensure that your profile is free of errors as it may portray a poor quality of services, pushing away prospects. 

Optimize your LinkedIn profile 

An optimized profile with the right keywords is essential in generating leads and making a great impression. Make sure it shows the audience who you are, what you do, and your chosen field expertise.

Additionally, ensure to use the niche-relevant keywords that properly define your skillset. Doing so helps you stand out and ranks your profile higher among searches, thus generating more traffic and, in turn, bringing in more conversions. 

A professional-looking profile and background photos, a well-written headline, and a summary are also essential for showing professionalism. 

Start a blog

When starting as a writer, you may be asked for published samples by prospects, so they test your skills in writing and search engine optimization. A blog is thus an excellent way to secure projects and showcase your skillset. 

Final Take

Marketing is an essential element in a freelance writing journey. These tips should come in handy to help you make the most of your approach to freelance writing, thus allowing you to land multiple projects. 

A digital marketing content writer is, thus, highly sought after to help companies bridge the gap between traditional operations and the online market. Read on to discover the tasks of a content writer in digital marketing and the process of starting a career in digital marketing.

Why should you consider a career in content marketing?

Unlike other fields, marketing content writing boasts a vast demand and more opportunities, with many companies entering the area. The demand by marketing departments offers better chances for getting a position as compared to related writing fields.

Additionally, digital content marketing provides you with work flexibility, giving you charge over your schedule. As a content marketer, you can dictate your charge and take on multiple projects without succumbing to various geographical limitations.

Finally, content marketing exposes you to multiple fields of writing, allowing you to develop your skills as a writer.

Marketing content writer job description

A marketing content writer is tasked with creating online copy that appeals to a specific audience. This involves preparing SEO-optimized articles to ensure that you generate high organic traffic and increase prospects.

The content provided by a digital content marketer should:

• Attract prospects
• Establish online presence
• Generate leads

As such, a marketing content writer should double as a digital marketer. The writer requires to be good at pitching ideas and selecting the platforms where their target audience lies. They may also play a role as influencers to make an appealing pitch to their prospects.

Some of the responsibilities of a content writer include:

• Writing and editing copy to educate the audience on various goods and services
• Optimizing content to gain domain authority and organic traffic
• Liaising with various traffic analysis tools to refine approaches for optimal results

How to become a marketing content writer

Becoming a marketing content writer is a fantastic way to make money while maintaining your flexibility. For this, you should have a proper grasp of the audience’s language you are reaching and an adequate understanding of SEO.

As you start, you may either opt to enroll in a content mill or directly pitch to clients searching for content marketing writers. Although the initial payment may not be a thing to write home about, it is excellent for giving you rooting and building your portfolio.

As an entry writer, you should expose yourself to strategic content marketing and measure the success of various approaches. After honing the craft, you can easily network with others and reach out to clients searching for your skillset.

Content Marketing Writer Salary

Although different content marketers earn varying sums depending on their skills and reputation, content marketing ranks higher on average compared to fields like ghostwriting and copywriting.

Salary.com averages the annual salary for a digital content marketer between $58,000 and $75,000. However, the figure may fall below this threshold for an entry-level writer.

Final Take

Writing ranks among the most lucrative niches among various online ventures. These tips will help you navigate your path as you penetrate the marketing content writing niche.