Success as a writer is dependent on your ability to promote and sell your products and services to potential clients. Read on to discover some efficient tips on marketing as a writer.

Why is marketing important for a writer?

Marketing yourself as a freelance travel writer is a continuous strategy instead of a one-time fix for endless gigs. Without it, you may struggle to get leads and miss out on networking opportunities that could boost your career. 

How do I start marketing myself as a freelance writer? This is a question asked by entry-level and intermediate writers alike. Here are a few tips on marketing yourself as a writer.

Choose a freelance niche

A niche is an area of specialization. It can be an industry, a topic, or the type of content you focus on as a freelance writer. The niche may also pertain to domain knowledge (an area you have experience in or are simply passionate about).

Finding an area you love and putting all your energy into perfecting your knowledge is an excellent way to ensure constant workflow. Identifying your strengths and repeatedly practicing until your standard of work is consistent is also good in boosting the clients’ confidence in your output.

Create a freelance writing portfolio and a writer’s website

To be successful in any field, you need the right tools, and in writing, a portfolio and a website are top on the list. The advantage of having both the portfolio and a website is having open avenues easily accessible online.

They give prospective clients an in-depth look into your work and a glimpse of your skills. These samples also offer clients a feel for your writing ability, style, and voice. 

Note: Where possible, add testimonials into your portfolio to give clients some sense of security with your services. You should also ensure that your profile is free of errors as it may portray a poor quality of services, pushing away prospects. 

Optimize your LinkedIn profile 

An optimized profile with the right keywords is essential in generating leads and making a great impression. Make sure it shows the audience who you are, what you do, and your chosen field expertise.

Additionally, ensure to use the niche-relevant keywords that properly define your skillset. Doing so helps you stand out and ranks your profile higher among searches, thus generating more traffic and, in turn, bringing in more conversions. 

A professional-looking profile and background photos, a well-written headline, and a summary are also essential for showing professionalism. 

Start a blog

When starting as a writer, you may be asked for published samples by prospects, so they test your skills in writing and search engine optimization. A blog is thus an excellent way to secure projects and showcase your skillset. 

Final Take

Marketing is an essential element in a freelance writing journey. These tips should come in handy to help you make the most of your approach to freelance writing, thus allowing you to land multiple projects. 

A digital marketing content writer is, thus, highly sought after to help companies bridge the gap between traditional operations and the online market. Read on to discover the tasks of a content writer in digital marketing and the process of starting a career in digital marketing.

Why should you consider a career in content marketing?

Unlike other fields, marketing content writing boasts a vast demand and more opportunities, with many companies entering the area. The demand by marketing departments offers better chances for getting a position as compared to related writing fields.

Additionally, digital content marketing provides you with work flexibility, giving you charge over your schedule. As a content marketer, you can dictate your charge and take on multiple projects without succumbing to various geographical limitations.

Finally, content marketing exposes you to multiple fields of writing, allowing you to develop your skills as a writer.

Marketing content writer job description

A marketing content writer is tasked with creating online copy that appeals to a specific audience. This involves preparing SEO-optimized articles to ensure that you generate high organic traffic and increase prospects.

The content provided by a digital content marketer should:

• Attract prospects
• Establish online presence
• Generate leads

As such, a marketing content writer should double as a digital marketer. The writer requires to be good at pitching ideas and selecting the platforms where their target audience lies. They may also play a role as influencers to make an appealing pitch to their prospects.

Some of the responsibilities of a content writer include:

• Writing and editing copy to educate the audience on various goods and services
• Optimizing content to gain domain authority and organic traffic
• Liaising with various traffic analysis tools to refine approaches for optimal results

How to become a marketing content writer

Becoming a marketing content writer is a fantastic way to make money while maintaining your flexibility. For this, you should have a proper grasp of the audience’s language you are reaching and an adequate understanding of SEO.

As you start, you may either opt to enroll in a content mill or directly pitch to clients searching for content marketing writers. Although the initial payment may not be a thing to write home about, it is excellent for giving you rooting and building your portfolio.

As an entry writer, you should expose yourself to strategic content marketing and measure the success of various approaches. After honing the craft, you can easily network with others and reach out to clients searching for your skillset.

Content Marketing Writer Salary

Although different content marketers earn varying sums depending on their skills and reputation, content marketing ranks higher on average compared to fields like ghostwriting and copywriting.

Salary.com averages the annual salary for a digital content marketer between $58,000 and $75,000. However, the figure may fall below this threshold for an entry-level writer.

Final Take

Writing ranks among the most lucrative niches among various online ventures. These tips will help you navigate your path as you penetrate the marketing content writing niche.

Marketing is an excellent way to overcome the competition and attract new prospects. Content marketing allows you to showcase your skillset, luring clients in search of expertise within your field. 

Read on to discover the actionable tips to help you grow your blog traffic and gain the most exposure to clients. 

Write your blog

Writing your blog is an excellent way to establish your online identity and build trust between you and your readers. It also helps improve your writing skills, helping you build topical authority and showcase your skills to prospects. 

It would be best to acquaint yourself with the best SEO practices to rank higher than your competition and establish domain authority for the most benefit. The blog also gives you enough material to back your proposals, making a better impression on clients. 

Social media and online platforms

Being interactive with your social media contacts is a great way of letting them know the services you offer. Engaging and interacting with people on online platforms while sharing ideas and new work techniques is an excellent marketing strategy. 

Social media marketing gets you closer to the target audience of your work and also to the clients.

Online platforms and social media platforms like (LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the younger platforms like TikTok) are good ways of engaging and reaching millions of customers worldwide. They help increase your brand awareness boost your sales and leads.

Note: social media users do not need long flashy advertisements. Short and captivating adverts with the correct phrases are enough for them to linger long enough to read and get the point.

Perfect your pitch

A brief and focused pitch is suitable for selling yourself and your work. Getting to the point early is enough to grab the reader’s attention and possibly get the job. Being straightforward in the information being absorbed by the target audience.

Present your specialty and showcase your writing skills on different platforms for free if the need be. Being respectful to all you encounter helps build relationships that lead to prosperity for both parties.

Guest blogging

Writing content for similar blogs and company websites is good for helping attract traffic back to your website. Guest blogging requires you to write for their audience and align your content with their brand. You have to align your presentation with their blog format and make sure you provide actionable content.

When done right, guest blogging is helpful to both the domains owner and the writer trying to boost traffic onto their site. It helps with brand awareness for both parties, building links while also improving your domain’s authority. Publishing high-quality content and relevant websites can significantly improve your search engine rankings and ultimately bring more traffic to your site.

Referral

Offering discounts to clients for any referrals they send your way is an excellent way of marketing your services. It also incentivizes more traffic to your website as a discount for your happy clients helps boost confidence in you.

As an upcoming writer, you may liaise with established writers for referrals when they have a surplus of work in your selected niche. 

Content mills

Although some writers consider content mills as a waste of time, they are a great way to land projects and feedback for your portfolio. Unlike direct pitching, landing clients on mills is easy as you are presented with a wide range of projects to select from. 

Final Take

Selling your services as a writer is greatly dependent on your ability to network with clients and market your skills. These tips will help you start your writing career and scale up the ranks among the writers in your niche.

If you are looking to enter freelance content writing, this article covers what it entails and some steps to start a freelance writing career.

What is Freelance Content Writing?

Freelance writing is a sole proprietorship where the entrepreneur is tasked with writing blogs, articles, blogs, and other forms of content on a contractual basis. Often, these projects are assigned by a company or an individual and run for a specific duration of time.

How Freelance Writing Works

1. Landing a gig

When freelancing, a writer requires to possess writing skills for a particular niche. Upon amassing the skills, the writer may resolve to contact clients directly or enroll in a content mill.

By enrolling in a content mill, they can select from a vast category of projects for one that best suits their skills. Reaching out to direct clients is, however, more luxurious and slightly challenging.

When searching for a direct client, you should pitch your proposal to various sites that advertise writing positions.

2. Catering for the task at hand

After landing the task, you should engage in research to cover pertinent issues surrounding the topic at hand. After research, you can compile the points and develop a plan for your content.

Next, you should write your article and proofread it for grammatical and factual errors. You can then send the final copy to the client or upload it on their platforms (as agreed upon initially).

The client may then ask for corrections and disburse payment upon satisfactory completion of the project. You may offer your client a specified number of revisions or unlimited revisions until the client feels satisfied by the quality of your work.

3. Payment

The payment method for freelance writing services varies depending on your agreement with the client. Direct clients may pay you through e-wallets like Payoneer or PayPal.

Content mills are, however, safer in this regard as they protect your payment. When working through a content mill, the payment is relayed to the service provider and released when the client receives their work.

However, most sites provide a period ranging from five to seven days where the funds are held in case of any disagreements.

What Types of Freelance Writing Can You Offer?

Although writing is often advertised as one broad field, there are multiple services you may choose to deliver. Some of the popular subfields of underwriting include:

• Social media marketing involves writing short copy to promote a product or service on various social media platforms. Often, you may offer this service to a brand seeking to establish its online presence and increase its sales and traffic.
• SEO writing – This makes the bulk of the online content. This is to generate content that ranks high on various browsers and gain high organic traffic. For this, you should be well versed with various SEO practices.
• Academic writing – Unlike the former, academic writing involves formal, non-fiction work meant for scholarly purposes. This genre requires not only quality research but also a solid understanding of the academic writing format.
• Technical writing – This involves creating text for use in technical or occupational fields. These may include software/hardware manuals and instructional materials.
• Ghostwriting – involves the creation of content for another party who then assumes full ownership of the content.

Final Take

If you want to make money online, freelance writing is a great way to get you started. These tips will help you maneuver the writing field and establish yourself as an upcoming.