Everyone has their favorite method of marketing their network marketing business what is yours? Over the years I seen, read, and utilized many different methods.
While many seem to be effective without tracking it really is hard to tell which method is producing the most results with the least amount of effort.
Today you have far more options then you did five years ago. I guess the real question is do you employ just one method or multiple methods to grow your business?
It can range from:
- Blogging
- Self-generatated Leads
- Purchased Leads
- Advertising Local or Online (PPC)
- Commenting on Blogs
- Email Marketing
- Warm Market
- Prospecting On The Phone
These are just a few of the ways you can both find and reach out to prospects. A few days ago I received a comment from Ebuka which I thought was interesting.
If you read the comment maybe you’ll pickup on what actually worked and got him to attend a local meeting. It was not just one method but multiple methods of reaching out to a warm market prospect.
With so many different ways to market your network marketing business today which do you find the most effective?
What method of tracking did you use to prove to yourself that it was effective and your time was well spent?
Which method have you tried that you dislike the most? And, why?
{ 16 comments… read them below or add one }
Hi Glenn,
Interesting how diverse marketing an MLM business is getting, particularly over the internet. I built my business on the back of email marketing campaigns. I used listbuilders and safelists to build up a solid list and downline. Nowadays though I have seen the advantages of having a strong facebook and twitter strategy. It is cool also that my auto-responder enables me to link my email broadcasts to facebook and twitter too. Doubling the impact my email messages have. My blog is also linked to social networking sites. Social networking tribes are also an excellent way to get traffic to your blog, increase your reputation on the internet and build your list and downline.
I loved you blog and excellent content.
Best wishes
Peter
Peter,
Thanks for sharing your input into the process. Today there are lots of different strategies out there. Finding the time to do them all can be challenging.
Gidday there Glenn
I’m surorised there’s no mention of video in your post. But then again it may be that the benefits are not filtering through as yet. I for one am just embarking on a video campaign which is only fresh.
With Google having acquired YouTube and every search you undertake has at least one video on the first page it’s becoming more obvious to me that this is the direction in which to move. Over 2 billion video viewings daily smaells of money to me
I also have over 100 video lead capture pages in HTML that I am beginning to market for stand alone use or activated via popup. There’s an example running on my blog at the moment if anyone cares to check it out.
Great perspective here though and all the bases covered. Thanks for the info.
Hi Dennis,
Video can play an important part especially when used on your websites to emphasize a point.
Hey Glenn,
Great post! I have found that article marketing seems to be very effective for me. It is really great because you can write a quick article in 5-10 minutes and it can be out on the web forever with a good backlink. I recently checked out a great free tool for article marketing…its called free traffic system you should check it out and let me know what you think.
Thanks for the feedback Kevin, unfortunately I will not leave your affiliate link in the comment.
We have seen that our brand and the content we release is picked up and received well within the industry; however, ROI is still a difficult concept to manage in terms of social marketing. Our email marketing generates an impressive ROI because it’s a low-cost method to reach interested buyers who have opted in to receive our messaging. Also, our webinars have been tremendous in terms of leads.
Hi Cory,
You’re right email marketing is still very effective.
Hi Glenn,
I agree with Peter that email marketing has been my best friend when it comes to building my network marketing business. More specifically broadcasting on a regular basis to my list and providing value to them.
But to truly see the big picture I would say for me it has been the combo of blogging and email marketing that has had the most impact.
Thanks for sharing,
Larry
Hi Larry,
You’ve got it right it takes much more than just one method and you can’t beat the combination of blogging and email today.
Article Marketing is one of the best ways to market any long term business, because the links to your site are permanent. Your articles can be used by other sites as long as they keep your resourse box.
Good post by the way, thanks.
Hi Billy,
Article marketing is another way to generate back links. Yet, I’ve often wondered just how much emphasis the search engines factor them into the equation. The google engineers a pretty smart guys, so I’m sure they see it as a way to game the system. But, if the article is well written and gets visitors back to your site then it’s a win-win.
I’ve been involved with Network Marketing since 1982- before the web, before cell phones, before automation was possible. Now I use the internet and everything it offers with the time I have, and that’s full time- but one thing that people who automate often forget is that this is a relationship based business and the sooner you start building that relationship the better. That means getting close to people- and talking directly to them. If I have a phone number and an email address I risk less rejection with the email but can qualify and build a relationship on the phone- so that’s what I go to first. If I meet someone in social networking I get them to the phone. So my number one tool- the phone. How I get those people to talk with? Another story.
Hey Glen, I’ve successfully setup affiliate training programs online over the years and found it allows us to educate our prospects and build a solid relationship with them, one step better than my regular email communications. I’m going to set up a forum next and see where that takes us, I’ll keep you posted on whether or not it generates a significant amount of leads that convert.
hi Glenn,
I am a newbie in this industry, buy yet from the observation from my active upline, they no longer have time to approach their own leads. All their time, they will spend on coaching and training their downlines, talking to the downline’s leads instead of their own…
So it quite confusing for me, that we need to have a system to generate leads, because from what I have learned, if you have 5-6 business associate that is working with you, you would already have your hand full..
Please help to explain..
Hi Darren,
I can see how it can become confusing. On one hand you’ve been told you need to generate massive amounts of leads. Yet, the vast majority cannot effectively work the leads they’ve generated.
When you take a look at what large corporations do they often have training organizations internally or the outsource the training to experts.
And there are reputable organizations in Network Marketing who train marketers to succeed, allowing the individuals to learn at their own pace.
Thus, freeing up valuable time so that an individual can work the leads they do generate.