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The National Safety Corporation

Business History

NSC was established as a California Corporation in 2007, although it was conceptually created and has been in development since 1999.

The company has been created in response to the increasing need and demand for safety related products and services in the American marketplace.

Many companies are developing safety products and services with excellent marketplace potential and are eager to utilize the expertise of a professional sales and marketing company like NSC.

  As a result, NSC is constantly reviewing and testing potential products to add to our inventory.  Unlike most businesses, NSC is not restricted to a single product line or a specific service, we are not limited to a strictly commercial or consumer marketplace, nor are we confined to any specific aspect of the safety industry.  Our business flexibility allows us to change and adjust based on the demands and conditions of the marketplace.  We also provide a unique forum of opportunity for new product and service developers to introduce products that may otherwise never make it to marketplace introduction.

We have deployed a direct sales model, using independent sales associates as the main marketing channel.  The NSC Independent Sales Associate Business Opportunity is the foundation of our grassroots, direct sales strategy and campaign.  It represents the most effective method to properly begin concept branding and actual marketplace introduction to both commercial and consumer users.  The NSC Independent Sales Associate Business Opportunity is a very attractive option for individuals looking to start a part-time business, completely change a career or develop a national sales organization.  In any case, NSC offers a legitimate, low cost opportunity for entrepreneurs to fulfill the dream of owning their own business, while actually being able to represent products desired and needed by consumers.

Market Opportunity

Startup opportunities exist for a company to offer safety products, programs and services to both businesses and direct to consumers.  Safety concerns have become very hot topics and represent massive opportunity.  These areas are: financial safety, included as a result of growing identity theft; child safety, included as a result of numerous high profile abductions; computer safety, included as a result of growing computer related crime and fraud; and personal safety, included as a result of natural disasters that found millions of Americans unprepared.  Providing products and services for each of these areas represents massive potential and, when offering solutions to all of these from one source, represent absolutely tremendous revenue potential.

Strategic Affiliates

The NSC strategic affiliates command a lengthy list of media recognition, an impressive stable of their own influential strategic partners & clients and an awesome collection of products.  It is through these established relationships and future relationships that NSC expects to meet and far exceed our sales & growth goals.

Phantom Technologies:

San Diego, California based Phantom Technologies LLC offers products that raise the level of security for Internet users worldwide. Taking a tiered approach, they fill the gap in Internet security by bringing enterprise level security directly to each network connected PC with hardware.  Phantom Technologies products are focused on simple plug-and-play technology that easily integrates with any Ethernet enabled device.

Bluespan:

Bluespan is an Austin, Texas based company that designs, manufacturers and sells wireless products for consumer and commercial applications.  Bluespan's proprietary ionTechnology™ is an innovative solution for assisting in monitoring and finding people, pets or property.  Bluespan leverages wireless technology to create early detection systems that can be used in a variety of situations.  Their flagship product, ionKids, is an amazing two component monitoring system for parents with children ages 2 – 10.

Quake Kare:

Quake Kare, Inc., a 20 year old privately held company based in Moorpark, California, is a pioneer and major provider of emergency preparedness kits in the U.S. After moving to "earthquake country" in 1982, Sherry Heitz, founder and chairman, recognized the lack of available comprehensive, prepackaged emergency preparedness kits in America's earthquake capital. She decided to change this and started Quake Kare.

MANT Enterprises:

MANT Enterprises is a Chino, California based company, created to introduce the Sackmaster.  This unique product gained national attention as the first product accepted to move forward in season one of the Simon Cowell hit television show American Inventor.  The Sackmaster was one of only12 finalist products selected to receive a $50,000.00 prize for additional development.

 Product Profile

The current NSC product line consists of products from four affiliate partners: Phantom Technologies, Quake Kare, MANT Enterprises and Bluespan.  Through our four product providers, NSC is able to offer an impressive, yet not overwhelming, inventory.  This includes the iPhantom and iBoss computer / Internet protection hardware devices from Phantom Technologies; a comprehensive selection of emergency preparedness packs from Quake Kare, including two different packs for 1 person, two different packs for 2 people, two different packs for a family of 4, a 10 person business pack and a pack for a dog or cat, they also provide a child care safety kit & a child identification kit; the MANT Enterprises Sackmaster; and the Bluespan ionKids technology system for monitoring the whereabouts of a child.  Our products offer both B2B and direct to consumer applications, which greatly widens our available marketplace. 

Marketing Strategies

NSC has developed and deployed a very unique method of marketing called “Fusion-Marketing”.  Fusion-Marketing is a hybrid of the most effective and positive aspects of the 5 traditional marketing methods.  These traditional methodologies have been dissected; the best parts have been harvested and then fused together, to create a marketing methodology second to none.  Pieces have been taken from the corporate model, from franchising, from direct selling, from network/multi-level marketing and from small business ownership.  Using this marketing model, NSC is able to build a national network of Independent Sales Associates that go into business for themselves, marketing and selling our products. 

This method of marketplace introduction is extremely powerful when a product relates to or may evoke emotion, which our products do.  It is also an excellent way to maximize available resources.  Independent Sales Associates are only compensated for actual sales.  These sales associates are not employees, so there is no salary or hourly wages to pay, no employer liability and the only time a payment is due is when there is a sales commission generated.  The Direct Selling approach of Fusion-Marketing is also advantageous when trying to brand a product or even a concept.  A grassroots type marketplace introduction harnesses the awesome power of word of mouth advertising.  Marketplace introduction can be accomplished without spending millions on traditional advertising or marketing campaigns.
 
Because our products have both commercial and direct to consumer applications, our potential customer base is practically limitless.  And unlike many products offered in a direct sales environment, the NSC products appeal to all levels of consumer.  The products are perfect for a full-time student, construction worker, waitress, real estate professional, lawyer, doctor and everyone in between.  Any person or company in America is a potential customer.  Any person or company that is concerned with their safety and wellbeing is a potential customer.  Any person or company that cares about the safety or wellbeing of someone else is a potential customer.  Any person interested in earning more money, is a potential customer.

InterNetwork Marketing System

As a company that is part of the Direct Sales and Networking Industry, it is vital to our growth and survival that we pay attention to changes and issues in the marketplace, that we understand the wants and needs of that marketplace and that we completely understand our industry and the role we play.  Certain aspects of our marketing methodology allow NSC to be a leader and trend setter in the Network Marketing Industry. 

This industry is massive and generates hundreds of millions of dollars annually.  With millions of individuals involved in this industry, it represents a powerful way to bring products to the market.  The foundations of network marketing were created in the late 1950’s and have actually changed very little from that time.  There have been some minor changes, like integrating basic technology to improve communications and using the Internet on a very limited basis to promote a new company or product, but for the most part, the industry continues with a daily method of operations nearly identical to that of the 1950’s.

As a result, the network marketing industry is steadily becoming crippled by failing to sufficiently adjust to today’s marketplace.  The entire industry continues to pursue growth through methods originated in the 1950’s.  In order to speak to the network marketer of today, you have to be willing to listen to them.  You must understand who they are and what they are experiencing.  You have to know what the prospective network marketer of today needs and wants.  You have to know how to fulfill their expectations!  You have to know what tools they expect and what it will take for THEM to be successful.  

The rising price of gas continues to be a major concern for the entire country.  The increased cost to simply come and go to only absolutely necessary locations is becoming almost too much for average people to bear.  The reality is that people are not as willing to travel to check out an opportunity or product because of the money they will have to spend.  They are also concerned with wasting time sitting in traffic, the frustration of being on the road for an unnecessary commute, additional time away from family and loved ones, uncomfortable meetings in hotel ball rooms and being part of an industry that is so antiquated in their marketing approach.  

We realize this is not the industry from 50 years ago.  After 50 years of working, it is time for that industry model to be retired.  The time has come to introduce a new era of network marketing.  It is time for an Industry wide paradigm shift to occur, a change that we intend to be instrumental in making happen.  It is time for the NSC InterNetwork Marketing!  The integration of advanced technology allows us to conduct business in today’s market, for the network marketer of the 22nd Century!

InterNetwork Marketing utilizes a powerful Internet based presentation program called Instant Presenter, which allows anyone, anywhere to participate in a LIVE presentation of the NSC project without ever leaving the comfort of their own home or office.  Prospective sales associates and customers can easily and conveniently login to one of the live presentations to learn more about the products or business opportunity.  These fast-paced, initial information presentations are made to stimulate interest and provide an overview of the NSC products.  Instant Presenter is also able to record presentations, which can be used for customers or for sales associate training.  This product has been used extensively by NSC President Gerald Kostecka and he has personally given over 500 live presentations and recorded over 250 presentations and trainings. 

NSC Company Leadership

Gerald Kostecka

Gerald is the NSC CEO & President and also serves as the Chairman of the Board of Directors.  Gerald has nearly 25 years of professional experience.  He has a very diverse business background, with experience in Public Relations, Sales and Marketing, Public Speaking, Corporate Training, and Educational Instruction.  Gerald has held positions ranging from Senior Account Executive, Senior Sales Manager, Continuing Education Instructor, Business Seminar Presenter, Director of Sales & Marketing, Corporate Vice President, President and CEO.  Gerald has helped lead and train thousands of independent business people and understands the direct sales and network marketing industry.  He has had several articles published in business periodicals and is a sought after business speaker.  

In addition to his extensive business experience, Gerald is also a published children’s book author, child safety advocate and youth motivational speaker.  Gerald is a recognized authority on parenting and children’s issues and has been interviewed for print articles, on talk radio shows and nationally televised television talk shows. He has appeared on the Sally Jessy Raphael Show, Protecting America’s Kids: Who’s To Blame, where he addressed the parental role regarding student involved school shootings.  He also appeared on the Rob Nelson Show, The New Sexual Revolution: Teen & Pre-Teen Sex in America, where he discussed parental responsibility regarding teen and pre-teen sex education. Gerald has also authored a series of Special Reports, from how to keep our kids safe, to helping children cope with the growing problem of terrorist attacks.  Gerald is also very active in the community and with numerous charitable organizations, including working closely with Denise Brown of the Nicole Brown Charitable Foundation.  He has served on the Board of Directors for several non-profit organizations, including The Kids Cancer Connection, First Book and A.R.K. (Access to Reading for Kids)

Esperanza Castelo

Esperanza is the NSC Vice-President and CFO.  Esparanza has extensive experience in both lending and operations of financial institutions and direct sales / network companies. She was Vice-President in Commercial Lending at Bank of America (formerly Security Pacific National Bank) and Vice-President / Chief Operations Officer at American International Bank.  In both capacities, she was in charge of business development, daily operations and staff management. Concurrently, she started and operated an apparel company, which had an international customer base with sales throughout the United States, Asia and Europe.  In 1989, Esperanza left the banking industry to participate as an independent distributor with National Safety Association (NSA).  In less than two years, she achieved the highest position of National Marketing Director.  She then joined the corporate team of World Class Network (WCN) as Internal Auditor.  She served on the Ethics Board overseeing issues for over 50,000 independent distributors.  After WCN, Esparanza was the Vice-President and CFO of a hi-tech direct sales / network company, where she oversaw many of the day-to-day operations and was an essential part of the development of the company.

Jim Lynch

Jim Lynch has joined the NSC Corporate Team as the Director of Marketing.  He comes to the company with an impressive list of experience, credentials and accomplishments.  Jim was the founder and CEO of WhiteStone, a business and technology consulting company that he has run for the past ten years.  In 2004, he co-founded CrossTown Media Group, Inc., which is an Internet marketing company.  He brings over 25 years of experience in business development, strategic and tactical planning, sales and marketing, product identification and development and general management.  His vast experience has helped him to develop excellent communication skills, and an extremely strong understanding of the interactions and complexities between marketing, finance, engineering, and manufacturing.  His experience includes working for Fortune 500 companies such as Texas Instruments, Hewlett-Packard, and Tektronix, as well as numerous hi-tech start-ups. He has also been an essential member of the core team of two companies which went public.  Mr. Lynch holds a B.S. Degree in Industrial Engineering from New Jersey Institute of Technology, an MA in Education from Biola University, has completed additional graduate level studies in Psychology from Azusa Pacific University, and holds his series 7 and 66 Securities licenses.

Valmarie Andres

Valmarie is the NSC Director of Operations.  She joined the NSC management team with an impressive list of professional experience in the area of network marketing.  She started in the industry as the Order Processing Manager and, in less than 2 years, successfully built a department that grew from processing $350K in monthly sales to over $5 million monthly.  She then served as the Operations Manager for 4 years, overseeing the daily operations of the company and managing a large staff.  In addition to her behind the scenes experience in the network industry, Valmarie has also worked in the field as a Sales Director, where she recruited and trained independent sales agents.  Valmarie also has experience in marketing and event planning.  She served as the Marketing Director of a luxury textile manufacturer and ran her own event planning company for almost 10 years.  Her experience and dedication to the NSC corporate mission makes Valmarie a very valued asset and will be a great benefit to each and every NSC Independent Sales Associate.  

Susan Kostecka 

Susan joined the NSC team as the Director of Support Services.  She has extensive experience with administrative coordination, staff training and support services.  She has served as the Customer Relations Manager for an independent publishing company, Customer Service Department Supervisor and Trainer for an exclusive Newport Beach, CA based portrait studio, the Communications Coordinator for a major commercial real estate company and the Administrative Coordinator for a national computer logistics company.  In addition, she has direct sales and network experience.  She developed the customer service and agent support department for a direct sales / network program introducing personal satellite tracking devices and, while an independent distributor with a hi-tech marketing company, she built an organization of hundreds of independent sales agents and earned the position of Regional Vice-President.  Her keen attention to detail, excellent communications & training skills, sincere desire to help resolve customer and associate issues and her strong work ethic make Susan a vital part of the NSC Support Services Department and a valued member of the NSC Corporate Team.

Distributor Leaders

The sales channels in the Independent Sales Associate Program of the National Safety Corporation are comprised of success driven, business minded individuals that posses an entrepreneurial spirit.  Those that have joined forces with the National Safety Corporation to help introduce our safety products and the other unique NSC programs, products and services have done so with expectations of realizing their personal and professional goals.  These expectations have been solidified by the National Safety Corporation by providing innovative and useful products to bring to the marketplace; by creating a compensation program that rewards for retail and commercial sales of product; by providing training and resources that are unequaled in the direct sales industry; by leading by example and providing unmatched support in every regard.

National Safety Corporation
949-271-9123
www.nationalsafetycorp.com