I find it kind of ironic that individuals promoting and utilizing social media to advance their network marketing business have taken the social out of it.
If you look at the definition of social one aspect is: “relating to or designed for activities in which people meet each other for pleasure!”
While each of these new methods does bring a method to stay connected to people all around the globe, some of these have become antisocial.
Web 2.0, social media, and beyond was designed to bring interaction between the content creator and the visitor.
Twitter was touted as a micro-blog and some do use it in this fashion, while most network marketers use it simply as a broadcast tool.
They accomplish this by plugging into automated tools that auto-follow and auto-tweet for them. Taking the social part out of it.
Google got a lot of flack, when they first released Google Buzz, and rightfully so.
But, Google Buzz (my profile) in my opinion will do a much better job of putting the social back into web 2.0 than twitter ever will.
With Buzz you can pull in your various feeds from your sites as I have done, placing everything in one location.
Individuals are commenting on how Google Buzz is replacing the RSS feed for blog sites.
As the readers of the feed are opting for Buzz.
And, this really makes sense. Yet, in someways it dose seem self-defeating. With a RSS feed it is all one-sided, you read and then goto the blog post to comment, a benefit.
With Buzz, your followers can comment in the Buzz-O-Sphere without having to visit the site at all. Now, this could become a negative.
But, it does allow for more interaction, something that Twitter in my opinion sorely lacks. Especially when it comes to network marketing.
This doesn’t mean you should stop using Twitter, I won’t! But, sometimes you just have to turn off the 24/7 shopping channel.
Look for ways that really bring the social part back into social network marketing!